“We want to make sure the fan experience is unrivalled and that we deliver a sports and entertainment event that is as good as the Super Bowl.”įor a sport that is still a relatively niche interest in the United States compared with NFL and in a city that will be hosting its first Super Bowl next year, this is fighting talk indeed. I’m really excited about getting to experience it.”įor F1 the stakes are high, says Emily Prazer, the Las Vegas GP’s chief commercial officer. “The dream of driving down the Strip with all those casino lights. Lewis Hamilton noted earlier this year that this race would be impossible to ignore. Like the big fights Vegas specialises in, it will be seconds-out at 10pm. The grand prix will take place on the Saturday, for the first time since the 1985 South African GP, and it will be staged at night, when F1 hopes the city will have reached fever pitch. To that end the house has changed the rules. It is, as F1 sees it, more than just a race but an “entertainment event”. This time the Las Vegas Grand Prix will take place on a 3.8-mile street circuit through the very heart of the city, with its centrepiece being the run down Las Vegas Boulevard – the Strip – lined by the casinos that have been an integral part in backing the race.
